ABSTRACT
Mobile messaging apps are currently a popular method in Malaysia for communicating while on the go, owing to its convenience, reliability, and contact-free feature of mobile application. Fueled by mobile internet and smartphone growth, mobile messaging apps have become a strong force in the mobile app sector, offering users an alternative to SMS-based texting paired with social media elements and enhanced features, such as group chats and photo sharing. The study was anchored using the unified theory of acceptance and use of technology 2 theory. A survey with 150 respondents and PLS analysis is used to determine the antecedents of mobile application continuance usage during the COVID-19 pandemic. The results revealed that there is an influence in the usage of mobile messaging apps among the younger generation in Malaysian public university students during the COVID-19 pandemic. The main implication shows that mobile application among young generations in public universities has become popular. The convenience usage of the internet has turned the world into a global village.
ABSTRACT
The research purpose is to identify which security factors that influence customer trust towards the intention to continue using Internet banking in Malaysia. The primary participants are internet banking users in Malaysia. A total of 227 respondents completed the questionnaires as requested. The results show that direct relationship of perceived privacy, perceived confidentiality, perceived data integrity, effectiveness of biometrics are significant factors influencing customer trust towards intention to continue using internet banking. This result shows the significant mediating effect between perceived privacy, perceived confidentiality, perceived data integrity, effectiveness of biometrics with customer trust. Trust is a significant effect towards intention to continue using internet banking. Security factors and effectiveness of biometrics have strong relationship towards increasing customer trust using internet banking. This is a strong signal to internet banking providers to enhance their security level towards multi factor authentication using biometrics solution. © 2021 IGI Global. All rights reserved.